Monday, December 6, 2010

Should I put "MY PICTURE" on my Biz Card


Who’s picture is on your Biz Card

Odd’s are you do – Even in this technologically advanced age The “Old Fashioned” business card is still the most effective way to pass on your information to people you meet. Even my teenage daughter has business cards to promote her baby sitting services.

But if “Everyone” has them and “Everyone” is handing them out to promote their business or service.

How do you make your biz card memorable?

The answer is easy - put your picture on the front.

Memory Retention:
When we remember a person, it is usually by face and by name. We maybe attach a descriptive word to them to help us remember like “Angie the blonde”, or Mr. wilson the bald guy.

Face/Head and the Name are the key factors. If you put your face and name in your color business card, this creates an environment where a person can remember you more easily. This kind of memory retention is absolutely crucial. If people remember you by name and face, you will have a higher chance of getting that business opportunity.

Facial and Name Recognition:
Facial and name recognition, are very closely connected. If someone sees your name, they will have a picture of your face in their mind. If someone sees your face, your name will not be far off. If your business card has a face, then this will help your contacts recognize you after they have seen your business card. You may be passing them on the street or at a show and your face will be connected to your business card

But best of all people will start to recognize you and feel like they know you - and people much prefer to do business with someone they know and trust.

Marketing your image:
Besides recognition and retention, having a face on your full color business card also promotes the marketing of your own image. Having your face in a business card, with you looking all formal and professional, should basically sell your "public image". A picture that is presentable with you looking competent, determined and approachable can really go well with people’s opinions about you. If they "like your look" then there is a big chance that they will do business with you. First impressions, even from color business cards will usually last.

So when you invest in new business cards, don’t forget to include your picture in the design.

Sure a logo is good but people like to deal with people

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